Why your reps aren’t using the CRM you bought
Six months after the rollout, the pattern is familiar. Deals sit in stages they left weeks ago. Notes stop appearing...
What a CRM should refuse to do
Software in this category grows by addition. A customer asks for something, it gets built, and the product is now...
Nine questions to ask before you buy a CRM
Most CRM evaluations compare feature lists. Feature lists are close to useless, because every product in the category has a...
Why we call sales tasks “Moves” (and why the name matters)
Every CRM has tasks. We deliberately do not, and the reason is not branding. The word you use for something...