Every CRM pricing page is designed to be read from the left. The cheapest plan sits first, the number is small, and the features you have not thought about yet are further right where you will not compare them.
That is not dishonest. It is just not very useful when you are trying to work out what the thing will actually cost your team.
So here is the arithmetic nobody publishes: what four widely used CRMs cost for a team of ten people, including the tier you would realistically end up on and the extras that are priced separately.
All figures are list prices as published in August 2026, billed annually, in US dollars. Promotional rates and regional pricing vary, so treat these as the shape of the thing rather than a quote.
The assumptions
To compare fairly, every CRM has to do the same job. For a ten-person B2B sales team, that means:
- A pipeline with custom stages
- Email sync with open tracking, so reps know when a proposal was read
- Custom fields
- Reporting a manager can act on, including a forecast
- Ten seats, no more and no fewer
That is a modest specification. It is roughly what a sales team needs in month two, not month twenty.
HubSpot Sales Hub
Headline price: free tier available, Starter around $15 to $20 per seat
What you would actually be on: Professional
HubSpot’s free CRM is genuinely good and the Starter tier is inexpensive. The problem is where custom reporting and forecasting live, which is Professional at roughly $90 to $100 per seat per month.
There is also a one-time onboarding fee of $1,500 on Professional. It is mandatory, it appears in year one only, and it is easy to miss when you are comparing per-seat numbers.
Ten seats, year one: roughly $12,300
Ten seats, year two onward: roughly $10,800
HubSpot is a large platform covering marketing, sales and service. If you use all three, that number buys a great deal. If you only need a sales pipeline, you are paying for scope you will not touch.
Pipedrive
Headline price: $14 per seat (Lite)
What you would actually be on: Growth, $39 per seat
Lite is a real product and good value if pipeline management is genuinely all you need. But email sync with open and click tracking sits on Growth, and most teams want that within the first week.
Then there are the add-ons, each priced separately per seat or per company: LeadBooster from $32.50, Projects from $16, Campaigns from $13.33, Smart Docs from $32.50, Web Visitors from $41.
Ten seats on Growth: $4,680 per year
With Smart Docs and LeadBooster: closer to $7,500
Pipedrive’s pricing is honest about what it is. It just means the number on the pricing page is rarely the number on the invoice.
monday CRM
Headline price: $12 per seat (Basic)
What you would actually be on: Pro, $28 per seat
monday’s automations run on monthly action allowances that scale by tier, and any team automating daily ends up on Pro. There is also a three-seat minimum, and seats are sold in fixed bundles, so a team of four pays for five and a team of six pays for ten.
At exactly ten seats the bundle problem disappears, which makes ten a flattering number for monday. At four, six or twelve it is not.
Ten seats on Pro: $3,360 per year
The subscription is competitive. The cost that does not appear on the invoice is configuration: monday is a work management platform shaped into a CRM, so somebody on your team owns building it and keeping it working.
PragmaCRM
Headline price: $29 per user
What you would actually be on: the same plan, because there is only one.
Every feature is included: two pipelines, email sync with open and click tracking, custom fields, forecasting, targets by rep, and a product catalogue that sets your deal values. No seat minimum, no add-ons, no onboarding fee.
Ten seats: $3,480 per year
We are not the cheapest headline on this page. We are the only one where the headline is the whole number.
The comparison, side by side
| Realistic plan | Ten seats, year one | |
|---|---|---|
| HubSpot Sales Hub | Professional | ~$12,300 |
| Pipedrive | Growth | $4,680 |
| Pipedrive + two add-ons | Growth | ~$7,500 |
| monday CRM | Pro | $3,360 |
| PragmaCRM | The only plan | $3,480 |
What the table does not show
Three costs sit outside the subscription and matter more than most of the gaps above.
Configuration time. A platform you assemble yourself costs somebody’s hours to build and more hours to maintain as the team changes. That person is usually not compensated for it and usually did not volunteer.
Migration risk. Choosing on headline price and moving in year two costs you the switch: the export, the import, the retraining, and the fortnight where nobody trusts the numbers.
Adoption. The most expensive CRM is the one your team quietly works around. If reps keep a private spreadsheet because the system is slow to update, you are paying for software and getting a database of half-truths.
How to run this exercise yourself
The numbers above go stale. The method does not.
- Write down the five things your team genuinely needs, not the twenty on the feature comparison
- For each CRM, find the cheapest tier that includes all five, and ignore every tier below it
- Add any mandatory onboarding or implementation fee to year one
- Add the add-ons you would actually buy
- Multiply by your real seat count, then check for minimums and bundles that round it up
- Compare year two as well as year one, because onboarding fees distort the first year
It takes about twenty minutes and it usually changes the answer.
The point
Cheap plans are cheap because things are missing from them, and the missing things are rarely exotic. Email tracking and a forecast are not advanced features, they are the job.
Whatever you choose, price the plan you will be on in six months rather than the one on the left of the page.
PragmaCRM is $29 per user per month with everything included. One plan, no seat minimum, no add-ons and no onboarding fee. See the full comparison or try it free for 14 days.