Everyone selling from the same picture.
When two or three people share a pipeline, the gaps show up fast: the lead nobody followed up, the renewal nobody diarised, the number nobody quite trusts. PragmaCRM closes all three without adding process for its own sake.
See everything, miss nothing.
Every lead and deal carries a next Move with an owner, and the global queue shows what is overdue across the whole team. Pipeline, win rate, average deal size and cycle length are live, so nobody spends Friday afternoon rebuilding them in a spreadsheet.
The handoffs happen on their own.
Most CRM errors come from re-entering the same information at each stage. PragmaCRM carries it forward instead, so the record stays accurate whoever is working it and whoever is away.
One inbox for enquiries
Every lead arrives with an owner, a status and a next Move, so the whole team can see what has been worked and what has not.
Convert without re-typing
Qualifying a lead creates the contact, the company and the deal together, with the full history attached. The next person to touch it has the whole story.
Values from your price list
Deals are built from your catalogue, so the pipeline total means the same thing to everyone looking at it. Nobody is padding a number.
Sold work becomes the client record
Win the deal and the deliverables carry across automatically. Whoever delivers the work sees exactly what was sold.
Renewals appear before they lapse
Recurring engagements open their own renewal with a reminder ahead of the date, so revenue you already earned is not lost to a diary gap.
Cover for holidays, built in
Because every stage wrote its own record, someone picking up an account mid-cycle has the full history rather than a forwarded email chain.
Built for a team, not an IT department.
Cover for holidays and handovers
Every deal carries its full history, so when someone is away or leaves, the person picking it up has the whole story rather than a forwarded email chain.
Values nobody can pad
Deal value is calculated from the catalogue and locked. The pipeline total means the same thing to everyone looking at it.
The renewals you were losing
Won recurring work opens its own renewal, with a Move scheduled ahead of the expiry date. Revenue you already earned stops slipping away quietly.
Know what each rep is actually doing
Emails sent, open and click rates, calls, Moves completed and deals closed, per person. Coaching conversations based on the same numbers you both saw.
Key modules to drive growth.
No unnecessary features. No steep learning curve.
PragmaCRM is organised around the lifecycle itself, from first enquiry through to renewal, so the record keeps itself current as your team sells.
Lead Management
Every new enquiry in one queue, sorted by owner, source and status, with the next Move visible in the row.
Contact Management
The people you sell to and the organisations they work for. Contacts group by domain automatically, so you always see who else is in the account.
Acquisition Management
The pipeline that wins new business. A kanban board with stage probabilities, weighted values and deal age, across as many pipelines as you need.
Growth Management
The pipeline that runs after the sale. Renewals surface before they expire, upsells are raised against live clients, and nothing lapses because everyone was busy.
Deliverables
Your products and services catalogue. Deal value is the sum of what you actually selected, at your prices, carried from lead to sale without being retyped.
Clients
Save time by applying edits and enhancements to multiple images at once with our batch processing tools.
Moves
Your daily action list across every record. Overdue Moves are flagged in red and chased by an hourly reminder.
Insights
Acquisition and growth reported separately and together. Conversion rate, sales cycle, renewal rate, churn and a forecast built from real line items.
Connect your favorite tools
We connect deeply to the one tool every sales team actually lives in, and we give you a webhook to connect the rest yourself.
One plan. One price.
We kept the pricing the way we kept the product: simple, and honest about what you get.
No tiers to compare, no seat minimum, no feature waiting behind an upgrade prompt. One price per user, everything included, and nothing about your setup needs to change as you grow. Less time working out how to buy a CRM. More time selling.
The One Plan
Free 14-day trial. No card required.
$30
Per user, per month. Billed monthly.
- 50,000 Contacts
- Lead, contact and pipeline management
- Lead, contact and pipeline timeline
- Weighted forecasting
- Insights and Reporting
- Custom fields
- Product and service catalogue
- Roles with permissions
- Email sync (Gmail only)
- Track email opens and link clicks
- Zapier Integration (Coming soon)
Find out why so many people love PragmaCRM!
As a small operation, this CRM has been a lifesaver in managing deals and client sales. It has really exceeded my expectations.
Darrell Steward
Very happy our team went with Pragma, it's the B2B CRM we'd been looking for. No clutter, no busy interfaces we don't need, just the essentials. It's made it easy for our sales team to stay organized and on top of things.
Sarah Johnson
Pragma is a clean and intuitive CRM platform that helps keep the sales team organised. Onboarding was a breeze. Whenever we hit a roadblock, support was incredibly quick to respond and help us resolve it.
Michael Chen
Really simple CRM that covers all our needs. It made a lot of sense for us to move from Hubspot, both from a price and an ease of use perspective. If you want a great CRM and a team that actually has your back when issues arise, go with Pragma!
Emma Rodriguez
We recently onboarded to Pipedrive as a 3 person team, and we've loved the assistance and willingness from Fabio. He helped us get up and running quickly and has provided useful insights to help us overcome challenges our sales team had with our previous CRM.
David Kim