Doing all of it yourself? Do less of it twice.
You are the pipeline, the follow-up and the person who remembers what was promised in March. PragmaCRM holds all of it, so the work you have already done is never lost and the next action is always in front of you.
Stop being the only place the information lives.
Notes in a phone, promises in an inbox, numbers in a spreadsheet. PragmaCRM keeps every conversation, quote and commitment on one record, with the next Move dated and waiting. Nothing depends on you remembering to check.
One flow. Everything carries forward.
You enter something once, at the moment you learn it. PragmaCRM moves it forward for you, so a business of one never spends an evening re-typing what it already knows.
Capture it once
A new enquiry goes into the Lead Inbox with a name, a source and a next Move. That is the only time you type any of it.
Convert in a click
Qualify the lead and the contact, the company and the deal all create themselves, carrying the full history across with the original dates intact.
Quote from your price list
Add services from your catalogue and the deal value calculates itself. No spreadsheet, no maths, no number that quietly goes out of date.
Win, and the client appears
Mark the deal won and the client record is created with everything you sold already attached. Nothing is re-keyed between selling and delivering.
The renewal books itself
Recurring work opens its own renewal, dated and assigned, with a reminder ahead of the expiry. The revenue you already earned does not depend on your memory.
The reporting is already done
Because the data arrived as you worked, your pipeline, forecast and win rate are current without you setting aside a day to update anything.
Built to suit a business of one.
Every enquiry accounted for
New leads land in the Lead Inbox with a status and a next action. Nothing sits uncontacted because it slipped down an inbox.
Values that come from your price list
Set up your services once. Deal values calculate themselves from what you actually quoted, so your pipeline is real rather than optimistic.
The renewal remembers itself
Win a recurring engagement and PragmaCRM opens the renewal for you, dated and ready. The revenue you already earned does not quietly lapse.
Ten seconds of catch-up
AI Deal Insights summarises everything that has happened on a deal and suggests the next action, which is useful when you have been heads-down on delivery for a fortnight.
Key modules to drive growth.
No unnecessary features. No steep learning curve.
PragmaCRM is organised around the lifecycle itself, from first enquiry through to renewal, so the record keeps itself current as your team sells.
Lead Management
Every new enquiry in one queue, sorted by owner, source and status, with the next Move visible in the row.
Contact Management
The people you sell to and the organisations they work for. Contacts group by domain automatically, so you always see who else is in the account.
Acquisition Management
The pipeline that wins new business. A kanban board with stage probabilities, weighted values and deal age, across as many pipelines as you need.
Growth Management
The pipeline that runs after the sale. Renewals surface before they expire, upsells are raised against live clients, and nothing lapses because everyone was busy.
Deliverables
Your products and services catalogue. Deal value is the sum of what you actually selected, at your prices, carried from lead to sale without being retyped.
Clients
Save time by applying edits and enhancements to multiple images at once with our batch processing tools.
Moves
Your daily action list across every record. Overdue Moves are flagged in red and chased by an hourly reminder.
Insights
Acquisition and growth reported separately and together. Conversion rate, sales cycle, renewal rate, churn and a forecast built from real line items.
Connect your favorite tools
We connect deeply to the one tool every sales team actually lives in, and we give you a webhook to connect the rest yourself.
One plan. One price.
We kept the pricing the way we kept the product: simple, and honest about what you get.
No tiers to compare, no seat minimum, no feature waiting behind an upgrade prompt. One price per user, everything included, and nothing about your setup needs to change as you grow. Less time working out how to buy a CRM. More time selling.
The One Plan
Free 14-day trial. No card required.
$30
Per user, per month. Billed monthly.
- 50,000 Contacts
- Lead, contact and pipeline management
- Lead, contact and pipeline timeline
- Weighted forecasting
- Insights and Reporting
- Custom fields
- Product and service catalogue
- Roles with permissions
- Email sync (Gmail only)
- Track email opens and link clicks
- Zapier Integration (Coming soon)
Find out why so many people love PragmaCRM!
As a small operation, this CRM has been a lifesaver in managing deals and client sales. It has really exceeded my expectations.
Darrell Steward
Very happy our team went with Pragma, it's the B2B CRM we'd been looking for. No clutter, no busy interfaces we don't need, just the essentials. It's made it easy for our sales team to stay organized and on top of things.
Sarah Johnson
Pragma is a clean and intuitive CRM platform that helps keep the sales team organised. Onboarding was a breeze. Whenever we hit a roadblock, support was incredibly quick to respond and help us resolve it.
Michael Chen
Really simple CRM that covers all our needs. It made a lot of sense for us to move from Hubspot, both from a price and an ease of use perspective. If you want a great CRM and a team that actually has your back when issues arise, go with Pragma!
Emma Rodriguez
We recently onboarded to Pipedrive as a 3 person team, and we've loved the assistance and willingness from Fabio. He helped us get up and running quickly and has provided useful insights to help us overcome challenges our sales team had with our previous CRM.
David Kim