The rigour of a big system. None of the rollout.
At twenty to fifty people you need forecasting that stands up, permissions that hold and reporting split by motion. What you do not need is a six-month implementation and a per-seat bill that grows faster than the team.
Run a real sales operation.
Deal values are calculated from your catalogue and locked, so nobody is comparing three versions of the pipeline before a management meeting. Attainment, conversion, cycle length and activity are live per rep and per team, so managers spend the time on the conversation rather than the preparation.
Clean data, without a data-entry policy.
Large CRMs report unreliable numbers because reps route around the admin. PragmaCRM carries information forward between stages instead of asking for it again, so the record is accurate as a by-product of selling.
Qualification before the pipeline
Enquiries are worked in the Lead Inbox and only enter Acquisition once they are real, so conversion rates and forecasts measure the right population.
Conversion without re-keying
One click creates the contact, company and deal, with the full lead history carried across at its original timestamps. Nothing is reconstructed later.
Values assembled, not typed
Every deal is built from your catalogue and locked, so the weighted forecast can be traced line by line and nobody arrives with a different number.
Won deals become serviced accounts
The client record and its deliverables are created automatically, giving account management and sales one shared view of what was sold.
Growth runs on its own clock
Recurring engagements open renewals ahead of expiry, so retention is managed on a pipeline rather than remembered by whoever owns the account.
Reporting that needs no preparation
Because each stage wrote its own history, attainment, cycle length and funnel drop-off are current. Managers coach instead of assembling numbers.
Built for a structured team.
Acquisition and growth, measured apart
New business and renewals behave differently and should never share a win rate. Reported separately, and together when you want the whole number.
A forecast that survives scrutiny
Weighted by stage probability, assembled from catalogue line items, with unweighted pipeline shown alongside so nobody has to ask what the number includes.
See where the process breaks
The stage conversion funnel shows volume, value and drop-off at each stage. You find the bottleneck instead of guessing at it.
Continuity when people move
Archive a departing rep and reassign every lead, contact, deal and Move in one transaction. History attribution stays intact.
Key modules to drive growth.
No unnecessary features. No steep learning curve.
PragmaCRM is organised around the lifecycle itself, from first enquiry through to renewal, so the record keeps itself current as your team sells.
Lead Management
Every new enquiry in one queue, sorted by owner, source and status, with the next Move visible in the row.
Contact Management
The people you sell to and the organisations they work for. Contacts group by domain automatically, so you always see who else is in the account.
Acquisition Management
The pipeline that wins new business. A kanban board with stage probabilities, weighted values and deal age, across as many pipelines as you need.
Growth Management
The pipeline that runs after the sale. Renewals surface before they expire, upsells are raised against live clients, and nothing lapses because everyone was busy.
Deliverables
Your products and services catalogue. Deal value is the sum of what you actually selected, at your prices, carried from lead to sale without being retyped.
Clients
Save time by applying edits and enhancements to multiple images at once with our batch processing tools.
Moves
Your daily action list across every record. Overdue Moves are flagged in red and chased by an hourly reminder.
Insights
Acquisition and growth reported separately and together. Conversion rate, sales cycle, renewal rate, churn and a forecast built from real line items.
Connect your favorite tools
We connect deeply to the one tool every sales team actually lives in, and we give you a webhook to connect the rest yourself.
One plan. One price.
We kept the pricing the way we kept the product: simple, and honest about what you get.
No tiers to compare, no seat minimum, no feature waiting behind an upgrade prompt. One price per user, everything included, and nothing about your setup needs to change as you grow. Less time working out how to buy a CRM. More time selling.
The One Plan
Free 14-day trial. No card required.
$30
Per user, per month. Billed monthly.
- 50,000 Contacts
- Lead, contact and pipeline management
- Lead, contact and pipeline timeline
- Weighted forecasting
- Insights and Reporting
- Custom fields
- Product and service catalogue
- Roles with permissions
- Email sync (Gmail only)
- Track email opens and link clicks
- Zapier Integration (Coming soon)
Find out why so many people love PragmaCRM!
As a small operation, this CRM has been a lifesaver in managing deals and client sales. It has really exceeded my expectations.
Darrell Steward
Very happy our team went with Pragma, it's the B2B CRM we'd been looking for. No clutter, no busy interfaces we don't need, just the essentials. It's made it easy for our sales team to stay organized and on top of things.
Sarah Johnson
Pragma is a clean and intuitive CRM platform that helps keep the sales team organised. Onboarding was a breeze. Whenever we hit a roadblock, support was incredibly quick to respond and help us resolve it.
Michael Chen
Really simple CRM that covers all our needs. It made a lot of sense for us to move from Hubspot, both from a price and an ease of use perspective. If you want a great CRM and a team that actually has your back when issues arise, go with Pragma!
Emma Rodriguez
We recently onboarded to Pipedrive as a 3 person team, and we've loved the assistance and willingness from Fabio. He helped us get up and running quickly and has provided useful insights to help us overcome challenges our sales team had with our previous CRM.
David Kim