The whole B2B lifecycle, in one system.
Most CRMs are built for the chase and stop at closed won. PragmaCRM covers the full arc: an enquiry lands in the Lead Inbox, gets qualified into an account, is won as a client with its deliverables intact, then carries into Growth where renewals and upsells are worked as deliberately as new business. Eight modules, one record, no add-on catalogue.
Lead Management
Every new enquiry in one queue, sorted by owner, source and status, with the next Move visible in the row.
Contact Management
The people you sell to and the organisations they work for. Contacts group by domain automatically, so you always see who else is in the account.
Acquisition Management
The pipeline that wins new business. A kanban board with stage probabilities, weighted values and deal age, across as many pipelines as you need.
Growth Management
The pipeline that runs after the sale. Renewals surface before they expire, upsells are raised against live clients, and nothing lapses because everyone was busy.
Deliverables
Your products and services catalogue. Deal value is the sum of what you actually selected, at your prices, carried from lead to sale without being retyped.
Clients
Save time by applying edits and enhancements to multiple images at once with our batch processing tools.
Moves
Your daily action list across every record. Overdue Moves are flagged in red and chased by an hourly reminder.
Insights
Acquisition and growth reported separately and together. Conversion rate, sales cycle, renewal rate, churn and a forecast built from real line items.
Find out why so many people love PragmaCRM!
As a small operation, this CRM has been a lifesaver in managing deals and client sales. It has really exceeded my expectations.
Darrell Steward
Very happy our team went with Pragma, it's the B2B CRM we'd been looking for. No clutter, no busy interfaces we don't need, just the essentials. It's made it easy for our sales team to stay organized and on top of things.
Sarah Johnson
Pragma is a clean and intuitive CRM platform that helps keep the sales team organised. Onboarding was a breeze. Whenever we hit a roadblock, support was incredibly quick to respond and help us resolve it.
Michael Chen
Really simple CRM that covers all our needs. It made a lot of sense for us to move from Hubspot, both from a price and an ease of use perspective. If you want a great CRM and a team that actually has your back when issues arise, go with Pragma!
Emma Rodriguez
We recently onboarded to Pipedrive as a 3 person team, and we've loved the assistance and willingness from Fabio. He helped us get up and running quickly and has provided useful insights to help us overcome challenges our sales team had with our previous CRM.
David Kim
All the essential information you need to understand.
By offering concise and informative responses, this section helps users find solutions without the need to contact customer support, saving time
B2B sales teams selling to other businesses, typically two to fifty people. The product is built around companies and accounts rather than individual consumers, so it suits businesses with considered sales cycles, ongoing service relationships and renewals. It is not a fit for direct-to-consumer retail.
Two things. PragmaCRM manages the full lifecycle, so renewals and upsells get a real pipeline rather than a reminder somebody sets themselves. And deal values come from your product and service catalogue rather than a free text field, so the forecast is assembled instead of guessed.
Acquisition wins the first sale. Growth runs everything after it. When a deal is won it becomes a client with its deliverables attached, and Growth shows what is expiring, when, and what is worth upselling.
Most teams are working leads the same day. Load your products and services, set your pipeline stages and win probabilities, invite your team. There is no implementation project.
Yes. Upload your CSVs of contacts, companies and deals, and PragmaCRM's import function will help you import them correctly.
One plan, one price per user, everything included. No feature tiers, no seat minimum and nothing held back for an enterprise plan you have to ask about. Every workspace gets both pipelines, email sync, custom fields, reporting and the full product from day one.
One plan, one price per user, everything included. No feature tiers, no seat minimum and nothing held back for an enterprise plan you have to ask about. Every workspace gets both pipelines, email sync, custom fields, reporting and the full product from day one. We will add optional extras over time, such as AI, call provider integrations like Dialpad and Quo, and a proposal module, but the core CRM stays complete on its own and those remain genuinely optional.