Build the sales process before you need it.
Founder-led sales work right up until they do not, and the handover is where most of the knowledge disappears. PragmaCRM gives you a process worth handing over: every lead, every deal and every conversation already in one place.
The habits you set in month three are the ones your fifth hire inherits.
Everything you enter now stays useful. Pipelines, stages and history all carry forward as the team grows, so nothing has to be redone at ten people. There is no implementation project, no setup fee, and no seat minimum to reach before the pricing makes sense.
A process your next five hires inherit.
Data entered at one stage carries into the next automatically. That is what makes the process teachable: a new rep learns a sequence, not a data-entry policy.
Capture in the Lead Inbox
Every enquiry lands in one queue with an owner and a next Move, so founder-led conversations stop living in a personal inbox.
Convert in a click
Qualifying a lead creates the contact, the company and the deal at once, carrying the whole history forward. Nothing is lost in the handover to your first sales hire.
Quote from the catalogue
Deal values are assembled from your price list rather than typed in, so the board deck reports what was actually quoted.
Win, and the client is created
The deliverables you sold carry into the client record automatically. Sales and delivery work from the same record from day one.
Renewals open themselves
Recurring deals create their own renewal, dated and assigned. Net revenue retention becomes something you measure rather than discover.
Onboard in a morning
There is one sequence to learn and no manual re-entry between stages, which is why a new rep can work real deals on their first day.
Move fast without building a mess.
A process your first sales hire can inherit
When founder-led sales hand over, the new rep gets the full history: every lead, every conversation, every reason a deal was won or lost. Nothing lives in your head.
A forecast you can show investors
Weighted by stage probability and built from real line items, with a rolling twelve-month view and a target line across it.
Learn from what you lose
Every lost deal records a reason. Six months in, that is the clearest signal you will have about pricing, positioning and fit.
Retention from the start
Recurring deals open their own renewal the moment they are won. Net revenue retention becomes something you measure rather than discover.
Key modules to drive growth.
No unnecessary features. No steep learning curve.
PragmaCRM is organised around the lifecycle itself, from first enquiry through to renewal, so the record keeps itself current as your team sells.
Lead Management
Every new enquiry in one queue, sorted by owner, source and status, with the next Move visible in the row.
Contact Management
The people you sell to and the organisations they work for. Contacts group by domain automatically, so you always see who else is in the account.
Acquisition Management
The pipeline that wins new business. A kanban board with stage probabilities, weighted values and deal age, across as many pipelines as you need.
Growth Management
The pipeline that runs after the sale. Renewals surface before they expire, upsells are raised against live clients, and nothing lapses because everyone was busy.
Deliverables
Your products and services catalogue. Deal value is the sum of what you actually selected, at your prices, carried from lead to sale without being retyped.
Clients
Save time by applying edits and enhancements to multiple images at once with our batch processing tools.
Moves
Your daily action list across every record. Overdue Moves are flagged in red and chased by an hourly reminder.
Insights
Acquisition and growth reported separately and together. Conversion rate, sales cycle, renewal rate, churn and a forecast built from real line items.
Connect your favorite tools
We connect deeply to the one tool every sales team actually lives in, and we give you a webhook to connect the rest yourself.
One plan. One price.
We kept the pricing the way we kept the product: simple, and honest about what you get.
No tiers to compare, no seat minimum, no feature waiting behind an upgrade prompt. One price per user, everything included, and nothing about your setup needs to change as you grow. Less time working out how to buy a CRM. More time selling.
The One Plan
Free 14-day trial. No card required.
$30
Per user, per month. Billed monthly.
- 50,000 Contacts
- Lead, contact and pipeline management
- Lead, contact and pipeline timeline
- Weighted forecasting
- Insights and Reporting
- Custom fields
- Product and service catalogue
- Roles with permissions
- Email sync (Gmail only)
- Track email opens and link clicks
- Zapier Integration (Coming soon)
Find out why so many people love PragmaCRM!
As a small operation, this CRM has been a lifesaver in managing deals and client sales. It has really exceeded my expectations.
Darrell Steward
Very happy our team went with Pragma, it's the B2B CRM we'd been looking for. No clutter, no busy interfaces we don't need, just the essentials. It's made it easy for our sales team to stay organized and on top of things.
Sarah Johnson
Pragma is a clean and intuitive CRM platform that helps keep the sales team organised. Onboarding was a breeze. Whenever we hit a roadblock, support was incredibly quick to respond and help us resolve it.
Michael Chen
Really simple CRM that covers all our needs. It made a lot of sense for us to move from Hubspot, both from a price and an ease of use perspective. If you want a great CRM and a team that actually has your back when issues arise, go with Pragma!
Emma Rodriguez
We recently onboarded to Pipedrive as a 3 person team, and we've loved the assistance and willingness from Fabio. He helped us get up and running quickly and has provided useful insights to help us overcome challenges our sales team had with our previous CRM.
David Kim