Pipedrive is a good CRM and the one PragmaCRM is most often measured against. Both are built for sales rather than marketing, and both keep the interface out of the way. The differences are what your plan includes, where deal values come from, and what happens after a deal is won.
Pipedrive’s entry plan is cheaper than PragmaCRM, and if pipeline management is genuinely all you need, Lite at $14 is good value. The comparison changes as soon as you need email tracking, which sits on Growth at $39 per seat. Add forecasting and you are comparing $39 to our $29, with add-ons still priced separately on top.
Both products manage a pipeline well. These are the points where the choice actually turns. Pricing checked August 2026.
PragmaCRM has one plan at $29 per user with everything included. Pipedrive has four tiers from $14 to $79 per seat, plus five paid add-ons.
Included on the only PragmaCRM plan. On Pipedrive, email sync with open and click tracking starts on the Growth plan at $39 per seat.
PragmaCRM calculates deal value from your product catalogue and locks it. In Pipedrive it is a field a rep types into.
PragmaCRM opens renewal deals automatically in a separate Growth pipeline. In Pipedrive you build and maintain that process yourself.
PragmaCRM has none. Pipedrive sells LeadBooster, Projects, Campaigns, Smart Docs and Web Visitors as separate paid extras.
Pipedrive has native iOS and Android apps. PragmaCRM is responsive web, with native apps on the roadmap. Pipedrive is ahead here.
In Pipedrive, deal value is a number a rep enters. In PragmaCRM it is the sum of the products and services selected from your catalogue, calculated and locked, so the forecast traces line by line back to what was quoted.
Pipedrive ends at the win. PragmaCRM treats it as a handover: the client record is created with its deliverables, and recurring work opens its own renewal deal with a reminder ahead of the expiry date.
Pipedrive spreads capability across four tiers and five paid add-ons, so the price you first see is rarely the price you end up paying. PragmaCRM includes everything at one price, and your bill only changes when you hire.
Choose Pipedrive if you need a native mobile app, a large integration marketplace, built-in e-signatures and proposals, or email marketing campaigns from inside the CRM. We would rather you knew that now than after a trial.
We connect deeply to the one tool every sales team actually lives in, and we give you a webhook to connect the rest yourself.
We kept the pricing the way we kept the product: simple, and honest about what you get.
No tiers to compare, no seat minimum, no feature waiting behind an upgrade prompt. One price per user, everything included, and nothing about your setup needs to change as you grow. Less time working out how to buy a CRM. More time selling.
Free 14-day trial. No card required.
Per user, per month. Billed monthly.
Per user, per month. Billed annually.
As a small operation, this CRM has been a lifesaver in managing deals and client sales. It has really exceeded my expectations.
Darrell Steward
Very happy our team went with Pragma, it's the B2B CRM we'd been looking for. No clutter, no busy interfaces we don't need, just the essentials. It's made it easy for our sales team to stay organized and on top of things.
Sarah Johnson
Pragma is a clean and intuitive CRM platform that helps keep the sales team organised. Onboarding was a breeze. Whenever we hit a roadblock, support was incredibly quick to respond and help us resolve it.
Michael Chen
Really simple CRM that covers all our needs. It made a lot of sense for us to move from Hubspot, both from a price and an ease of use perspective. If you want a great CRM and a team that actually has your back when issues arise, go with Pragma!
Emma Rodriguez
We recently onboarded to Pipedrive as a 3 person team, and we've loved the assistance and willingness from Fabio. He helped us get up and running quickly and has provided useful insights to help us overcome challenges our sales team had with our previous CRM.
David Kim